OUR STORY
AMRICI is a reflection of Kris Kuster‘s life shaped by passion, courage, rebellion, discipline, and a relentless pursuit of meaningful experiences.
Raised in the Swiss mountains and drawn to the international oceans, Kris developed a profound respect for nature, freedom and independence. Animals have always been part of his world, and his dogs remain among his most loyal companions.
His journey has taken him far beyond the ordinary - from elite sport, clandestine operations to high-risk security and high levels of the international sports business.
Having visited more than 120 countries, he gained a rare understanding of cultures, human connection, and the importance of meeting the world with openness, understanding and purpose.
But a life lived at the limit carries its own price. Injuries, trauma, and profound adversity tested Kris in body, mind and soul. The long road back taught him that true performance is not measured only by strength, speed, or endurance. It is measured by the ability to remain healthy, resilient, and fully present for the life ahead.
Kris came to embrace a simple but powerful conviction: live with purpose, care for the body, strengthen the mind and nourish the soul, and never take meaningful moments for granted.
No Style - No Soul
OUR MISSION:
Life is short. Live Like Fire.
One Gear-Kit for All Activities
AMRICI is a celebration of movement, vitality, freedom, adventure and the pursuit of a life fully lived
Because the goal is not simply to go farther or faster
IT IS TO BE STRONG ENOUGH, HEALTHY ENOUGH, AND ALIVE ENOUGH TO EXPERIENCE EVERYTHING THAT COMES NEXT.
Work Out. Walk the dogs. Travel. Be with friends and Have Fun all in One Outfit. Stay in style and stay in motion — mentally sharp, physically strong and deeply soulful — so the years stay long, purposeful, and worth living.
Perform at your best. Recover with purpose. Live a healthy, long life.
Amrici Gear is the part of the wardrobe all ages can comfortably live in every day — cut like a stylish uni(ted)form, tailored and slick, comfortable enough to repeat for all activities and adventures. We don’t add to the closet. We replace the pile with essential outfits/gear-kits from head to toe and skin to air: timeless colors, spiced up with fun and meaninful graphics, patches, and pins to give it a personal touch if desired.
